How to Use Ubersuggest for Keyword & Competitor Research as a Newsletter Creator

Why Newsletter Creators Should Use Ubersuggest (or a similar keyword research tool).

Whether you're building a niche finance newsletter, a real estate digest, or a career insights roundup, content strategy matters. But here’s the problem:

That’s where Ubersuggest comes in.

It’s a powerful, affordable SEO tool that helps you:

• Discover high-intent keywords your audience is searching for

• See what’s working for your competitors

• Plan blog posts and newsletter issues that actually drive traffic

• Find monetization ideas via affiliate keyword analysis

Step-by-Step: Using Ubersuggest for Newsletter Growth

Step 1: Start with a Keyword Seed Based on Your Audience

If you're a:

• 💰 Finance pro → Try: “how to save money,” “tax tips 2025,” “credit score hacks”

• 🏡 Real estate pro → Try: “first time homebuyer,” “how to buy a house in [city],” “rent vs own”

• 👩🏽‍💻 Career/newsletter creator → Try: “how to get a remote job,” “best resume format,” “interview questions 2025”

Go to Ubersuggest, enter one of those phrases, and set your country/language.

Step 2: Look at Keyword Overview Metrics

Once you enter a phrase like “how to save money”, Ubersuggest will show you:

• Search Volume – how many people search that per month

• SEO Difficulty – how competitive it is to rank

• Paid Difficulty – if it’s worth targeting with ads

• Cost per Click (CPC) – if advertisers are paying for it

💡 Example: “how to pay off debt fast” → 18,100 searches/mo, SEO difficulty: 26 = perfect for a finance newsletter.

Step 3: Explore Keyword Ideas & Long-Tail Variations

Scroll down to “Keyword Ideas” and click “View All Keyword Ideas.”
This is where the gold is. Ubersuggest will show:

• Variations like:

  • “how to pay off debt with low income”

  • “pay off debt vs invest”

  • “pay off credit card debt fast reddit”

These are real search terms. You can turn each one into:

• A newsletter issue

• A lead magnet

• A blog post that funnels to your $27 course

📥 Finance pros: Use this to find pain points your list actually cares about
📥 Real estate pros: Search “home buying tips” → get variations by location, buyer type, income bracket

Step 4: Check Out What Your Competitors Are Ranking For

Use the “Traffic Analyzer > Top Pages” section.
Paste in a competitor’s domain—like a finance blog, real estate portal, or a known Substack.

Ubersuggest will show:

• Their top-performing pages

• Keywords those pages rank for

• Estimated traffic

• Backlinks and social shares

💡 Example: If “realestateguide.com” is ranking for “homebuyer grants 2025,” you can write a similar newsletter issue or blog post and promote it with your spin.

Step 5: Create a Content Calendar Using Keyword Clusters

Go to the Content Ideas tab.

Here you’ll find:

• Blog titles people have already written around your keyword

• Estimated traffic + Facebook shares + backlinks

• Clues for what kind of headlines perform best

Use these to map 4–6 weeks of newsletter topics:

• Week 1: “How to Pay Off Debt Fast Even If You’re Broke”

• Week 2: “How I Raised My Credit Score 100 Points in 3 Months”

• Week 3: “The Best Budgeting Tools for 2025 (Ranked)”

• Week 4: “Debt Avalanche vs Snowball—Which One Works Faster?”

Then plug them into your Beehiiv or Kit automations and add monetized links or CTAs for your paid product.

Step 6: Track Your Site’s SEO Progress Over Time

If you’re running a blog with your newsletter (which you should), Ubersuggest will let you:

• Track keyword rankings

• Audit your site for SEO issues

• See backlink growth

• Benchmark yourself against competitors

Use this to decide which posts to update, which ones to repromote, and what your next lead magnet should be.

Bonus: Use Keyword Research for Monetization Ideas

You can also search for affiliate-driven keywords like:

• “best accounting software for freelancers” (finance)

• “best home security cameras 2025” (real estate)

• “best resume builder for executives” (career)

If CPC is high and SEO difficulty is low → that’s a monetization opportunity.

Write a high-value newsletter or blog post, add your affiliate link, and track conversions.

Ubersuggest Isn’t Just for SEO—it’s a Content Strategy Engine

If you’re a newsletter creator, Ubersuggest helps you:

✅ Know what your audience actually wants
✅ Rank on Google and drive subscribers
✅ Build a content engine that grows traffic, trust, and income

You don’t need to guess. You just need a system.

Want to Get Results Like This?

👉 Try Ubersuggest Here and start building a profitable, data-driven content plan today.

📬 And if you want support building, monetizing, and scaling your newsletter business—
Join Publisher Pro: the community that makes it happen faster, smarter, and together.

Curious what’s possible with your newsletter?