Is Starting a Newsletter Still Worth It in 2025?

Is Starting a Newsletter Still Worth It in 2025?

If you’re asking this question, you’re not alone. Between TikTok trends, LinkedIn thought pieces, and Instagram's constant reinvention, it’s fair to wonder if newsletters are... outdated. Spoiler: they’re not. In fact, they’re more valuable now than ever—and I’ll show you why.

Email Isn’t Dead—It’s Evolved

Let’s address the myth first. “Email is dead” has been floating around for a decade, mostly pushed by people who benefit from ad-driven platforms. But here’s the truth:

• Email is one of the only owned digital channels. You don’t rent space like you do on social platforms. You own your list.

• According to HubSpot, email marketing ROI is $36 for every $1 spent—one of the highest in all of marketing.

• The most successful creators, consultants, and SaaS companies in 2025? They all have newsletters at the core of their business model.

Social media is where people discover you. Your newsletter is where they trust you.

Newsletters Are Micro-Media Companies

You don’t need to be Morning Brew. You can be you, talking to 300 or 3,000 people a week and still build a six-figure business. Today’s most successful newsletters are:

• Niche (think “Tax Tips for Freelancers” or “AI Tools for Coaches”)

• Personal (you’re not just a writer—you’re a guide)

• Profitable (because they convert better than social)

A newsletter is no longer “just an email.” It’s a monetizable engine for sponsorships, affiliate sales, service bookings, and even course or product sales.

Real Use Cases in 2025

Let’s get practical. Who is really using newsletters today?

• A CPA uses her list to send weekly tax tips and promotes her $47 monthly membership.

• A YouTube editor uses a newsletter to find freelance clients and share monetization tips.

• A burned-out coach starts a Substack about the transition from 1:1 to passive income—and makes her first $1,200 in affiliate sales in 6 weeks.

You don’t need to be an influencer. You need a voice, a perspective, and a system. That’s it.

But Isn’t the Market Saturated?

Nope. It’s noisier—but not saturated.

Most people never make it past their third issue. They fizzle out. But you? With structure, strategy, and support, you can outlast and outperform.

If you’re in a niche where people are still Googling questions and you can help solve them, there’s space for your newsletter.

Signs You Should Start One:

• You’re tired of trading time for money

• You have repeatable advice you give clients over and over

• You’ve posted something on IG and had people DM you “Tell me more!”

• You want to create something you own, outside the algorithm

If any of those are you—then yes, it’s still worth it.

Start Small. Think Big.

You don’t need to write a novel. Just start by sending one short, valuable email a week. Tools like Beehiiv, ConvertKit, and Substack make it easy to build without tech overwhelm.

Start with a welcome email. Then a tip. Then a story. Then a link.
That’s it. That’s how real newsletters grow.

One More Thing: You’re Sitting on a Business

Every time you help someone—answer a question, make a recommendation, solve a problem—that’s a newsletter issue. Multiply that by 50? You’ve got a business model.

Final Take

So, is starting a newsletter still worth it in 2025?

Only if you want:

• More control over your income

• More consistent leads

• More ownership over your ideas

• A business that works while you sleep

And if you're serious about doing it right—with strategy, systems, and real support?

👉 Join Publisher Pro—our community of smart, creative people turning newsletters into income streams they actually enjoy running.

Curious what’s possible with your newsletter?